WELCOME TO THE LAB.

Fresh thinking for brands ready to grow

🍋

Fresh thinking for brands ready to grow 🍋

WE RE-ENERGISE BRANDS
THROUGH INSIGHT,
CURIOSITY AND STRATEGY.

The end result? 

Everlasting brands that feel alive, connect deeply and inspire customer action.

MEET ANG,
OUR FOUNDER

“I’m passionate about partnering with brands to help them realise their true potential with an agile mindset and a strong belief in endless possibility.”

Ang is a strategic marketing leader with over 20 years’ experience across retail, media and e‑commerce, working with local and global brands.


She is passionate about helping businesses find clarity, unlock growth and build brands that customers genuinely connect with. Her approach is practical, collaborative and grounded in what really works.

Work With Us

At Lemonade Lab, we turn ideas into action, complexity into clarity and strategy into measurable growth.

We believe marketing doesn’t need to be complicated. It needs to be thoughtful, focused and commercially smart.

We bring energy, curiosity and practical thinking to help your brand stand out, connect with customers and grow with confidence.

Clear direction. Smart execution. Real results.

DICTIONARY

lab (NOUN)
a place for clarity.

Lemonade Lab is a place where ideas are tested, refined and strengthened so brands make clearer decisions, reduce guesswork and turn strategy into confident, practical growth.

WHAT WE DO.

  • Senior marketing thinking, without the full‑time hire.

    We partner closely with founders, executives and teams to set clear strategic direction, focus on what matters most and drive confident execution. Ideal for businesses navigating growth, change or performance challenges.

    Best for: growing businesses needing senior guidance, clarity and momentum.

  • Clarity that connects.

    We help you get clear on who you are, what you stand for and why customers should care.
    By shaping your brand positioning, story and messaging, we ensure everything feels aligned, consistent and meaningful. Our approach blends customer insight with commercial goals so your brand is differentiated, credible and impactful.

    Best for: businesses wanting stronger positioning and clearer messaging.

  • From strategy to delivery, seamlessly.

    We provide end‑to‑end management to ensure brand and marketing projects are delivered on time and on budget.

    From brand refreshes to campaigns and launches, we manage stakeholders, agencies and suppliers, manage risk and maintain quality. Strategy turns into action while providing additional support for internal teams.

    Best for: businesses needing structure, accountability and smooth delivery.

  • Strong foundations for smarter marketing.

    Great marketing starts behind the scenes. We help improve processes, build capability and create structure so your marketing function works smarter, not harder. From defining roles and ways of working to establishing KPIs, measurement frameworks and coaching, we bring clarity, efficiency and confidence across your organisation.


    Best for: teams ready to strengthen operations, structure and performance.

REFRESHING. INNOVATIVE. MEMORABLE.

STRATEGIC MARKETING LEADERSHIP FOR BRANDS READY TO GROW

GET IN TOUCH

What People Are Saying

Ang brings a rare balance of strategic clarity and commercial instinct to every project she touches. Her ability to translate brand ambition into practical, revenue driving marketing direction makes her an invaluable extension of the BEA team. 

Thoughtful, sharp and deeply collaborative, Ang consistently elevates both the thinking and the outcomes for our clients.

NICOLE CARMICHAEL
FOUNDER & DIRECTOR
BEA SOCIAL

Ang is a true big-picture thinker who keeps the customer at the centre of every decision. She has a sharp ability to cut through complexity, bring clarity to the strategy, and align the brand around what will genuinely drive commercial growth.

I’d strongly recommend Ang to any business looking to grow, reset with real clarity, purpose and impact.

NATALIE McLEAN
CHIEF EXECUTIVE OFFICER
EMERGING BRANDS
COTTON ON GROUP

Ang is a rare marketing leader who delivers powerhouse results with infectious energy. Strategic brilliance meets creative flair, wrapped in professionalism and genuine enthusiasm that elevates everyone around her.

Partner with Ang for world-class marketing expertise, tangible results, and an experience that reminds you why you love this work. Fair warning: her energy is contagious. Hold on tight.

JARROD HEATHCOTE
FOUNDER
HAYCH CONSULTING &
COMMERCE OPS

I’ve had the pleasure of working with Ang both during her time at Target and more recently on standalone marketing projects — and she continues to impress.

Ang is smart, thorough, and a genuinely modern marketer. She understands media deeply, has a sharp instinct for consumer behaviour, and most importantly, knows how to translate strategy into real, measurable results. She doesn’t just talk marketing — she delivers it.

On top of that, she’s an absolute pleasure to work with. Collaborative, energetic, and good fun — she brings great momentum to every project she’s involved in.

HUGH NAIRN
HNA ADVISORY 

Ang combines sophisticated brand marketing insight with tenacious execution. 

She tackles every challenge with clarity, confidence and a focus on real results.

EDWARD GUBBINS
TE MANIA ANGUS

Working with Ange has been a game-changer. She combines exceptional productivity with a sharp strategic mind, consistently delivering high-impact marketing results. 

What truly sets her apart is her clarity — she cuts through the noise, sharpens campaign direction and ensures messaging connects directly with the customer. 

Ange doesn’t just execute - she elevates every project she touches.

RICKIE BROWN
HEAD OF RETAIL
SALOMON

Ang has an incredible ability to take complex concepts and challenges and transform them into clear, simple solutions that unlock real opportunity. She is a holistic thinker who never loses sight of the commercial objective, yet always keeps the brand and customer firmly at the centre.

What sets Ang apart is her clarity. She cuts through noise, aligns teams quickly, and communicates strategy in a way that builds confidence and momentum. Combined with her drive, passion and unwavering professionalism, she has a natural ability to elevate brands and the people around them.

I would recommend Ang without hesitation to any business looking to sharpen its strategy, unlock growth and move confidently to the next level.

MARINA BERBER
HEAD OF BRAND
SUPRÈ, COTTON ON GROUP

CONNECT WITH US

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Three yellow lemons on colorful backgrounds of blue, pink, and green.